"Top Halloween Costumes of 2023: Google Searches and Baltimore's Favorites"
Google's "Frightgeist" tool reveals the top 10 most popular Halloween costumes in the United States for 2023, with Barbie, Princess, and Spider-Man taking the top spots. In Michigan, Barbie is also the most popular choice in several cities, while other areas show unique preferences such as a Renaissance theme in Lansing and Lady Gaga costumes in Alpena. The tool also includes a "Costume Wizard" to help users find the perfect costume based on spookiness level, uniqueness, and style.