Sphere Bets Big on Rocky Horror Experience in Las Vegas
The Sphere in Las Vegas is developing an immersive Rocky Horror Picture Show adaptation set for 2027, in a deal with Primary Wave Music and 20th Century Studios. The project follows the venue’s Wizard of Oz adaptation, which generated about $400 million in ticket sales, and signals Sphere’s broader strategy to turn IP into multi-faceted immersive experiences. Budget details aren’t disclosed, and Sphere aims to scale the concept to multiple shows per day and potentially expand to other cities.