UK Media Bill Eyes Prominent PSB Content on YouTube and TikTok
Britain's government is drafting a Media Bill that would require platforms such as YouTube and TikTok to promote public-service broadcasters (BBC, ITV, Channel 4, and Paramount-owned Channel 5) content more prominently in feeds and search results, with a 10-week industry consultation to follow; ministers say the move aims to boost trusted news and PSBs online amid misinformation, while platforms warn it could distort discovery; a separate plan would guarantee free access to major sports events.