Tag

Rebranding Backlash

All articles tagged with #rebranding backlash

Cracker Barrel pivots to core brand as turnaround gains momentum
business29 days ago

Cracker Barrel pivots to core brand as turnaround gains momentum

Cracker Barrel's comeback picked up speed after selling most of Maple Street Biscuit Company and closing 16 locations, plus a sale-leaseback to reduce debt and sharpen focus on the Cracker Barrel brand; CEO Julie Masino will step down in August with David Deno stepping in, as the company raises its fiscal-year profitability outlook and momentum builds despite sales staying slightly below last year.