Record-Breaking SummerSlam in Detroit Shatters WWE Viewership Records
WWE's SummerSlam event at Ford Field in Detroit became the most-watched SummerSlam in the event's history, generating a gate of $8.5 million, the largest for any non-WrestleMania event. The event drew a reported crowd of 59,194, and marked a non-WrestleMania company record for sponsorship revenue, with $7 million generated. Merchandise sales were also the best in company history for any event outside of WrestleMania. WWE's chief content officer expressed gratitude to Detroit for its hospitality and hinted at a possible return for WrestleMania in the future.