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Record Spending

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Cyber Monday Set to Break Records with $12 Billion in Sales
business2 years ago

Cyber Monday Set to Break Records with $12 Billion in Sales

Preliminary estimates from Adobe Digital Insights project that U.S. shoppers will spend a record-breaking $12 billion-$12.4 billion on Cyber Monday, with a significant portion of spending expected to occur between 6 p.m. and 11 p.m. EST. Retailers have been successful in enticing shoppers with push notifications and discounted products, resulting in $8.3 billion spent online as of 6 p.m. EST. However, caution has been raised by some firms regarding the strength of the consumer, citing higher interest rates and depleting household savings. Despite this, experts anticipate continued spending and expect profit margins to be depressed due to increased discounting.