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Retail Regulation

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Walmart CEO Furner Rejects Dynamic Pricing Amid Regulatory Scrutiny
business15 days ago

Walmart CEO Furner Rejects Dynamic Pricing Amid Regulatory Scrutiny

Walmart CEO John Furner issued a statement on September 25, 2026, explicitly rejecting dynamic, surveillance, and personalized pricing. He affirmed that the company prices products, not people, and pledged to use AI tools like Sparky responsibly without leveraging customer data for price discrimination. This move follows regulatory warnings from the FTC and concerns over electronic shelf tags.