Wix Cuts About 1,000 Jobs as AI Transformation Accelerates
Wix is laying off about 20% of its roughly 5,300-employee workforce (around 1,000 roles) to become a faster, leaner, flatter company, driven by the rapid evolution of AI and pressure from the Israeli shekel strengthening against the dollar. CEO Avishai Abrahami notes the shift includes new AI-native roles like Xengineer and Creators, and the move places Wix among tech firms citing AI as a reason for layoffs. The company emphasizes commitment to users and shareholders as it reshapes its operations amid broader AI-driven disruption in software.
