Anta's Global Push: From China's Shoe Factory Hub to a Rival of Nike and Adidas
Anta has evolved from a Jinjiang-based footwear maker to a global player, owning Amer Sports (Arc'teryx, Salomon, Wilson) and taking a stake in Puma, while expanding to the United States with a Beverly Hills flagship; with 12,000+ stores in China and 460+ overseas, it uses a multi-brand strategy to win Western markets and eyeing roughly 1,000 Southeast Asia shops in the next three years as it competes with Nike and Adidas.
