entertainment-and-technology1 month ago
Rosé's 'New Trick' Teaser Sparks Backlash Over iPhone 18 Pro Integration
Rosé’s upcoming single 'New Trick' is set to release on September 17, featuring a music video filmed entirely on the newly unveiled iPhone 18 Pro. While the collaboration marks a major step for Apple's 'Shot on iPhone' campaign, it has drawn online criticism for perceived artificial editing in promotional imagery. The track, described by Rosé as a departure from her previous melancholic style, aims to showcase the device's new variable aperture capabilities through a pop-rock aesthetic.