Spotify’s Skip Button Could Upend How Podcasts Make Money
Spotify is testing a foreground skip button for some paid subscribers that lets listeners skip podcast ads and other promos, potentially reshaping podcast monetization by privileging Spotify’s ads while publishers’ ads can be skipped. The feature is limited (only on foreground app, for select Premium users) and marketed as improving listener engagement, but networks warn it could push advertisers to other platforms and shift podcast discovery toward clips and video,
