
Best Buy's Growth Play: Tiny Stores, Big AI Ambitions Under New CEO
New Best Buy CEO Jason Bonfig plans a growth strategy centered on smaller-format stores (12k–15k sq ft, with examples around 18k and 28k) to expand reach and improve the customer experience, signaling a shift toward an AI-enhanced, human-powered retail model. Two new locations opened in Jonesboro, AR and Cape Cod, MA as proof of concept before Bonfig takes the helm this fall; the plan supplements—not replaces—existing larger stores, and comes as the company navigates currency tariffs, memory-chip costs, and a Covid-era demand lull, with FY sales expected to be roughly flat to up or down 1%.


