All articles tagged with #cosmcs
McDonald's unveils a five-pronged 2026 strategy: roll out an international 'secret menu' based on viral hacks; rumored Pokémon 30th-anniversary Happy Meal; broaden beverages via CosMc's with dirty sodas and Red Bull-based drinks; tighten dipping-sauce pricing; and drive growth through a Restaurant Experience Team alongside a refreshed value menu to combat rising costs and foot-traffic declines.
McDonald's will roll out refreshers and crafted sodas in the U.S. this month after testing via the CosMc’s concept, with items like Dirty Dr Pepper and Mango Pineapple Refresher. Energy drinks are planned for August, and pricing is expected to be below rivals to support a broader value strategy aimed at attracting price-conscious diners.
McDonald's is closing all five CosMc's locations, its specialty beverage spin-off, but plans to incorporate some of CosMc's bold flavors into its main menu through upcoming beverage tests, signaling a shift towards expanding its drink offerings.
McDonald's new spinoff, CosMc's, focuses on customizable drinks and coffee to attract younger consumers. Despite initial buzz, interest has waned, but the brand's test phase with 10 locations, mostly in Texas, continues. The initiative, including a new mobile app and loyalty program, aims to provide valuable consumer insights, even if it doesn't expand further.
CosMc's, a new beverage-led restaurant concept owned by McDonald's, has opened in Dallas, offering bold and unexpected flavor combinations in drinks and a selection of savory and sweet food options. The menu includes unique beverages like Sour Cherry Energy Burst and Churro Cold Brew Frappe, as well as food items such as Spicy Queso Sandwich and Blueberry Lemon Cookie Sundae. The restaurant is named after a 1980s-era McDonaldland character and is the second CosMc's location to open, with plans for more in the future.
McDonald's spinoff CosMc's, a drive-thru-only concept focusing on beverages and small snacks, saw more than double the number of visitors than a typical McDonald's location chainwide in December 2023, despite being open for only a few weeks. The pilot restaurant in Bolingbrook, Illinois, experienced overwhelming demand, with lines as long as six hours, and local police directing traffic. The smaller, 2,500-square-feet footprint and unique menu featuring "Signature Galactic Boosts" and breakfast options contributed to its success. McDonald's plans to open about 10 more pilot locations in Texas by the end of 2024.
CosMc's, a trendy new restaurant chain by McDonald's, saw double the number of visits compared to the average McDonald's nationwide in its opening month, with a focus on sugary drinks and a Starbucks-inspired menu. The store is most popular with young customers aged 22-29 and has implemented a military-style operation to handle large queues, with some customers waiting up to four hours to sample the menu. Retail experts believe that McDonald's is targeting the TikTok generation with its colorful and social media-friendly marketing, and the chain plans to have ten CosMc stores open nationwide by the end of 2024.
McDonald's drive-thru-only concept, CosMc’s, drew over twice the traffic of a regular restaurant in December 2023, with more than triple the number of visitors per square foot. The beverage-forward spinoff, inspired by a character from McDonaldland, caters to a younger audience and features a menu of "limited test run" items. McDonald's plans to open approximately 10 CosMc’s pilot locations by the end of 2024 and expand its global footprint by 9,000 new restaurants by 2027, while also making modifications to improve the quality of its staple menu items, including juicier burgers and higher-quality buns.
McDonald's spinoff CosMc's, a drive-thru-only concept specializing in custom beverages and snacks, opened its first location in Bolingbrook, Illinois, attracting enthusiastic customers who endured hours-long wait times. One customer praised the food and the anticipation surrounding the new concept, while others complained about the long waits and lack of indoor seating. Despite the wait, customers found the prices fair and the food delicious, with the Creamy Avocado Tomatillo Sandwich and Citrus and Cream Shake receiving positive reviews. McDonald's plans to open 10 more CosMc's locations in Texas by the end of 2024.
CosMc's, a McDonald's spinoff focused on customizable drinks and snacks, has opened its first location in Bolingbrook, Illinois. The drive-thru-only pilot project offers intergalactic-themed food and beverages, but early reviews suggest lackluster flavors and a chaotic customer experience. With long wait times, confusing menu items, and limited human interaction, CosMc's falls short compared to its neighboring McDonald's restaurant. The four-lane drive-thru setup and inadequate facilities have also posed challenges. While some issues may be resolved, the pilot program's future remains uncertain.
McDonald's has launched its experimental coffee drive-through concept, CosMc's, in an attempt to compete with coffee heavyweights Starbucks and Dunkin'. CosMc's focuses on fast service, bold and unexpected flavor combinations, and customization options to cater to Gen Z and Gen Alpha consumers. The menu emphasizes chilled drinks and fruity flavors popular with younger generations. While it may not revolutionize the coffee industry, McDonald's is targeting a different type of drinker and tapping into the preferences of younger consumers who seek convenience and individualized options.
McDonald's launched a new drive-thru-only concept called CosMc's, featuring four drive-thru lanes but no indoor dining or outdoor seating. The menu is heavy on sweet, sour, and neon-colored beverages, with limited food options such as egg sandwiches and desserts. Customers reported long wait times and confusion about how to enter the drive-thru line. The overall experience was underwhelming, with mixed reviews on the drinks and forgettable food items. McDonald's plans to open more CosMc's locations in Texas.
McDonald's has opened its first new U.S. restaurant concept called CosMc's in Bolingbrook, Illinois. The space-themed brand offers a beverage-heavy menu and is designed for takeout with multiple drive-throughs, attracting long lines of curious customers.
CosMc's, a futuristic concept from McDonald's, has opened its first location near Chicago. The drive-thru only restaurant offers a variety of unique menu items, including popping boba slushies and spicy queso sandwiches. Customers can expect long wait times during the busy opening period. The food critic's tasting notes reveal mixed reviews, with standout items like the Chai Frappé Burst and McPops, but disappointment with the lack of flavor in some drinks and menu items. The concept aims to provide a futuristic restaurant experience, but the food falls short in terms of taste.
McDonald's has opened its first spin-off restaurant called CosMc's, which focuses on unique drinks and a small selection of food items, including all-day breakfast. The menu does not include french fries or Big Macs, but offers berry energy drinks, lattes, cappuccinos, and filled donuts. CosMc's plans to test its concept in more locations next year.