Sonos bets on Sonos 27: a software-led future tying speakers into a single home system
Tom Conrad explains Sonos’s pivot to a software‑driven ecosystem: refocusing on the Sonos system, reorganizing into cross‑functional teams, and launching Sonos 27 with Sonos Fabric, MCP, and a new voice assistant. The plan includes external AI‑agent integration, updated hardware (Beam Ultra, Ace Ultra), and a focus on co‑creation and reliable performance across a mesh‑like home audio network, as it confronts competition from Google and Apple.