GTA 6 Launch Could Hit 46 Million Units, Piper Sandler Predicts
Piper Sandler projects GTA 6 around 46 million units at launch, using subreddit traffic multipliers and historical launch data; two independent methods converge on ~46M. At $70–$80 per unit, gross revenue would be about $3.22B–$3.68B with net after platform fees around $2.25B–$2.58B. If achieved, it would surpass GTA V’s launch performance and potentially become the biggest entertainment product launch ever, though results depend on install base and pricing.