Volvo to Release Affordable EX30 Electric SUV for Gen-Z
Volvo is set to launch a small SUV, the EX30, aimed at younger buyers, particularly Gen Z, who are looking for something sporty and adventurous but small enough to park on a city street. The company plans to use online buying and short-term, subscription-based ownership plans to win over young people who may not have the cash to buy a car outright. The EX30 is expected to slot below Volvo's 40 series of EVs and will be available for reservation from June 7.