Phoebe Bridgers Builds Album Hype with Phone-Free, Surprise Shows
Phoebe Bridgers has been staging intimate, phone-free surprise performances at small venues (and a larger MSG show) with no recordings allowed, turning fans into real-life investigators and building buzz around a forthcoming album. The scarcity and mystery of the rollout aim to cut through online noise and heighten anticipation, a strategy praised by some as brilliant marketing.
