Mattel and Warner Bros. Discovery Extend Toy Licensing Deal to Include DC Universe, 'Harry Potter', 'Ted Lasso', and More
Mattel has renewed its licensing agreement with Warner Bros. Discovery Consumer Products, continuing as the studio's toy licensee in various categories. The deal covers over 50 brands and franchises, including DC Universe, Harry Potter, Friends, and Seinfeld. The partnership has been extended due to the success of their collaboration in creating products featuring Warner Bros. characters and storylines.