CBS Sells Out Super Bowl Commercials in Surprising Early Close-Out
CBS has announced that it is "virtually sold out" of all its Super Bowl advertising inventory, a process that is usually completed closer to the game. The network sought between $6.5 million to $7 million for a 30-second ad, and its success comes amid a sluggish TV-advertising market. CBS' strategy of not seeking a significant price increase and offering a bespoke broadcast for kids and families on Nickelodeon has contributed to its sales success.