"Upfronts and Picket Lines: The Impact of the Writers' Strike"
The 2023 TV upfronts were muted due to the ongoing writers strike, with picket lines and absent talent defining the week. CEOs were also absent from many events, and programming announcements were limited. Despite the acrimony, there were signs of respect and hope for a deal to be reached. The week's superlatives included Doja Cat's performance at YouTube's Brandcast and Troy Aikman's appearance at Disney's upfront. Disney and YouTube tied for best party atmosphere, while TelevisaUnivision had the best party food. Disney and Netflix tied for best trailers/sizzle reels.