Paris Hilton's 11:11 Media Ends Twitter Ad Partnership with X Amidst Controversy
Paris Hilton's media company, 11:11 Media, has suspended its advertising campaign with X (formerly Twitter) following a report by Media Matters that found ads for brands like Apple and Amazon alongside white nationalist content on the platform. The decision comes just a month after X CEO Linda Yaccarino welcomed Hilton into the "X family" and announced plans for video content programs and live shopping. Other X advertisers, including Disney and Apple, have also severed ties with the platform, leading X to sue Media Matters for defamation.