All articles tagged with #advertising campaign
South Korean police searched Starbucks Korea’s headquarters amid an active investigation tied to a controversial ‘Tank Day’ ad campaign that sparked nationwide anger, led to the firing of the local CEO, prompted apologies from Starbucks Global, and followed by store closures for staff retraining and a sales decline.
Actress Kristen Wiig is reprising her iconic Saturday Night Live role as the Target Lady to celebrate Target Circle Week, featuring in a series of 12 ad spots promoting the new Target Circle and thousands of spring deals. The campaign, a collaboration with former SNL writer James Anderson and director Tom Kuntz, showcases Target Lady's infectious enthusiasm and love for great deals. The ads will be featured across various platforms, and Target Circle members can save up to 40% on hundreds of thousands of spring items during Target Circle Week from April 7-13.
The relationship between the NFL and Las Vegas has evolved significantly over the past two decades, from the NFL's refusal to air a Las Vegas ad during the Super Bowl to the upcoming Super Bowl LVIII at Allegiant Stadium, home of the Las Vegas Raiders. The city's transformation from a gambling town to a sports destination reflects a shift in America's attitude toward gambling, with the NFL now accepting sports betting through official partnerships with Caesars Entertainment, DraftKings, and FanDuel. The iconic "What happens here, stays here" campaign has been updated to "What happens here, only happens here," and the NFL and Las Vegas are now partners, with the city embracing the Super Bowl and the NFL encouraging "excessive celebration."
Rapper 50 Cent announced on Instagram that he is practicing abstinence in 2024, citing a big new idea that requires his full focus. While it's unclear what exactly he's abstaining from, the post also included tags for his liquor brands, hinting at a potential advertising campaign. Fans are left speculating about the nature of his big idea and eagerly await further clarification from the rapper.
Zara has pulled an advertising campaign featuring images of rubble and mannequins wrapped in plastic after facing backlash for evoking scenes of death and destruction in Gaza. The campaign, which was intended to showcase craft-made garments in an artistic context, received criticism on social media for its resemblance to the ongoing conflict between Israel and Hamas. Zara expressed regret for any offense caused and stated that the images were created before the recent attack on Israel. The retailer has faced previous calls for boycotts related to the Israeli-Palestinian conflict.
Zara has removed an advertising campaign from its website and app after facing calls for a boycott from pro-Palestine activists. The campaign featured mannequins with missing limbs and statues wrapped in white, resembling scenes resembling photos of corpses in Gaza. Zara did not directly comment on the boycott calls but stated that the photos were taken before the Israel-Hamas war began.
Zara has removed an advertising campaign from its website and app after facing calls for a boycott by pro-Palestine activists. The campaign featured mannequins with missing limbs and statues wrapped in white, which some critics said resembled photos of corpses in Gaza. Zara's parent company, Inditex, stated that the change was part of its normal content refresh and did not comment on the boycott calls. The incident highlights the increased sensitivity that international brands face amid the escalating conflict in Gaza.
Zara has removed an advertising campaign from its website and app after facing calls for a boycott by pro-Palestine activists. The campaign featured mannequins with missing limbs and statues wrapped in white, which some critics said resembled photos of corpses in Gaza. Zara's parent company, Inditex, stated that the change was part of its normal content refresh and did not comment on the boycott calls. The incident highlights the increased sensitivity that international brands face amid the intensifying conflict in Gaza and growing calls for company boycotts.
Elon Musk criticizes Paris Hilton's advertising campaign on X, stating that he found it unconvincing. Hilton's company suspended its ads on X a month after announcing a partnership, citing concerns over the platform's antisemitic content. Musk has been vocal about his anger towards advertisers who have pulled their ads from X, despite apologizing for endorsing an antisemitic post.
Paris Hilton's media company, 11:11 Media, has suspended its advertising campaign with X (formerly Twitter) following a report by Media Matters that found ads for brands like Apple and Amazon alongside white nationalist content on the platform. The decision comes just a month after X CEO Linda Yaccarino welcomed Hilton into the "X family" and announced plans for video content programs and live shopping. Other X advertisers, including Disney and Apple, have also severed ties with the platform, leading X to sue Media Matters for defamation.
Deutsche Bank analyst Mitch Collett has upgraded Anheuser-Busch InBev (BUD) from Hold to Buy and raised his price target from $52 to $60, citing that Bud Light is "at the end of the tunnel" of its controversy. Bud Light sales have declined over the last two months as beer drinkers boycott the brand following an advertising campaign with transgender influencer Dylan Mulvaney. However, stores are still stocking their shelves with Bud Light, and if drinkers want to return to their longtime favorite beer, it will be waiting in the cold fridge.
7-Eleven has unveiled new cup designs for its popular Slurpee drinks for the first time in four years, featuring eccentric colors and eclectic vibes paired with a new logo of a large "S." The new Slurpee drink cups are available at all 13,000 7-Eleven, Speedway and Stripes locations throughout the country, with matching merch available for purchase online. Slurpee lovers can also buy $1 small Slurpee drinks delivered directly to their door by downloading the 7NOW Delivery app or by visiting 7NOW.com.
The San Francisco Travel Association has launched a $6 million advertising campaign, including the city's first-ever commercial, to attract tourists back to the city. The campaign, titled "Always San Francisco," features local talent and aims to evoke the emotional joy visitors find in the city. The campaign includes digital media ads and a travel sweepstakes to give away five "San Francisco experiences." The domestic campaign will run in five US cities, while the international campaign will run in Europe, Canada, Mexico, Australia, India, and the Asia-Pacific region.
The Supreme Judicial Court has awarded a Newton woman $37 million dollars in a lawsuit against Philip Morris USA after she developed brain cancer from smoking Marlboro Lights cigarettes. Patricia Walsh-Greene argued she might have stopped smoking sooner if the tobacco company had not designed an advertising campaign touting the health benefits of light cigarettes. The court decided unanimously in Greene's favor.
Republican female governors, including Sarah Huckabee Sanders, have launched "Real Woman" koozies in response to Bud Light's controversial sponsorship deal with a transgender influencer. The koozies feature a spoof of Bud Light's "Real Men of Genius" advertising campaign and are aimed at celebrating "real women leaders" in politics. Bud Light faced backlash for the brand deal and the company's marketing VP was placed on leave of absence.