Ford Fathom Production Shifts to Louisville 'Assembly Tree' for 2028 Launch
Ford is preparing to build its 2028 Fathom electric pickup at its Louisville Assembly Plant using a new 'assembly tree' manufacturing method. The vehicle, priced under $30,000, will begin production next year after a massive factory overhaul. Ford aims to sell 100,000 units in its first year, targeting buyers from gas and hybrid segments.