Cooper’s Unwell Beverage to Sunset After Turbulent Year
A year after its launch, Alex Cooper’s Unwell Beverage—developed with Nestlé and distributed by Target—is reportedly winding down by year’s end. The brand faced branding confusion and a Vanity Fair exposé about Cooper’s husband, and despite a $500 million valuation from a recent funding round, Halloween-drink launches may be its final batch as Target won't renew distribution.