All articles tagged with #upfronts 2026
Netflix and AEG Presents will launch a worldwide K-Pop Demon Hunters live tour, announced at Netflix’s 2026 Upfronts; a waitlist is open for ticket information, with cities, dates and on-sale details to be revealed later this year.
Jimmy Kimmel headlined Disney’s Upfront in New York with sharp, no-holds-barred quips about Donald Trump, Melania Trump, ABC/Disney leadership, and the year’s chaos, joking that he’s cost the company billions and teeing up a big promotional push for the year ahead including Super Bowl coverage.
Eight media companies will present at the 2026 TV upfronts in New York over three days, with NBCUniversal opening at Radio City and YouTube closing at Lincoln Center; Paramount and The CW opt for smaller, press-lite presentations. Despite industry consolidation and AI concerns, upfront spending is down modestly from last year (Media Dynamics: about $17.8B vs $18.4B), while digital ad spend nears $80B (IAB). A majority of brand marketers (per iSpot) plan to hold or boost upfront budgets, emphasizing social video and streaming, as the lineup signals a return to the familiar theater-based cadence amid a shifting ad market.