DRAM Crunch Pushes OnePlus Out of US and Europe
WinFuture reports OnePlus is preparing to exit the U.S. and European markets due to a DRAM price shock driven by the AI boom, with an official announcement expected soon; the brand has steered customers toward OPPO in some regions, its identity diluted by rebranding (the OnePlus 15 was essentially a rebranded OPPO); existing stock is being cleared and future devices are not expected to launch in the U.S. or Europe, though updates may continue in other regions like India and China.