Brittany Aldean Launches VADA Fragrance Brand Inspired by Grandmother
Brittany Aldean has launched VADA, a luxury fragrance brand developed over more than a decade. The brand name is an abbreviation of her late grandmother Louvada’s name, reflecting the elder’s emphasis on personal presentation. Aldean spent over two and a half years developing the products, citing the technical challenges of scent creation. Her best-selling scent, 1924, honors the year her grandmother was born. While balancing the venture with motherhood and her husband Jason’s touring schedule, Aldean noted that their children, Memphis and Navy, are exposed to their parents’ independent careers. Navy has expressed interest in joining the business in the future. The family also maintains a routine of early holiday decorating to maximize time together during Jason’s travel-heavy schedule.