Netflix Bets on PMX Brands to Expand Its Video Library
Netflix has inked a licensing deal with Penske Media’s PMX, bringing top video content from brands including Variety, Rolling Stone, Billboard and others (BuzzFeed Studios, Condé Nast, Hearst, People, Tastemade) onto the platform starting Aug. 3. The pact covers a range of genres and formats—from travel and fashion to entertainment features—spanning short-form clips to longer pieces, with programs like BuzzFeed Celeb’s “30 Questions,” Vanity Fair’s “Lie Detector,” Harper’s Bazaar’s “Burning Questions,” Billboard’s “24 Hrs With,” Travel + Leisure’s “Travel Unfiltered,” Tastemade’s “Struggle Meals,” and Variety’s “Know Their Lines?”. Netflix says the goal is to deepen fandom and enable cross-platform discovery as it broadens beyond traditional scripted/unscripted fare, with plans for games, podcasts and live events.
