"Elon Musk's X: Video-First Platform Fights Advertiser Exodus and Boosts Creator Rewards"
Elon Musk's X claims to be transitioning into a "video-first platform" in an attempt to reverse an advertiser exodus that has led to a significant drop in its value. The company announced a new video feature similar to TikTok's and highlighted its growing Gen Z audience, but some skepticism remains about the platform's video-focused transformation. Musk aims to attract creators by sharing ad revenue and has discussed plans to make X a hub for livestreaming. Despite claims of increased ad engagements and partnerships with notable figures, concerns persist about the quality of ads and the variability of creator payments. X plans to focus on enhancing user experience through AI and launching peer-to-peer payments in the future.