Zwift Plus Launches with Adaptive Coaching and Curated Video Routes
Zwift has launched Zwift Plus, a new premium subscription tier priced at $29.99 per month or $299.99 annually. This tier introduces two core features: Zwift Coach, an adaptive training system, and Video Routes, which overlay Zwift’s gameplay onto real-world footage. The coaching engine, developed with Ryan Cooper of Best Bike Split, uses machine learning to create personalized plans based on user data, while video routes offer a curated selection of 21 iconic locations. This move positions Zwift as a direct competitor to TrainerRoad and Strava in the structured training market.