A New York Times Magazine feature investigates the booming IV drip trend—from Manhattan clinics to celebrity-endorsed sessions—asking whether vitamin-infused infusions actually improve health or simply fuel a near-$3 billion lifestyle market.
IV therapy, also known as IV vitamin therapy, IV hydration therapy, IV drip treatment, and IV infusion, is becoming increasingly popular among celebrities and the general public. However, experts warn that elective IV therapy may not be effective or necessary and can come with risks such as pain, bruising, bleeding, and inflammation. While some experts believe anyone can benefit from IV vitamin therapy, others maintain that such treatments should be reserved for severe dehydration or other medical conditions and conducted only in a medical setting. Additionally, IV vitamin therapies are not regulated or approved by the FDA and are generally not covered by health insurance.