All articles tagged with #xbox mobile store
Microsoft’s Asha Sharma says the Xbox mobile store concept isn’t dead, indicating ongoing efforts to build a storefront for mobile games to compete with Google Play and the Apple App Store, despite earlier reports of its demise and Apple-related obstacles.
The Xbox Mobile Store project appears to be dead as test URLs return 404, but a 4/22/2026 update quotes Xbox CEO Asha Sharma saying the idea isn’t dead and that mobile competition remains important for the future of play.
Microsoft is reportedly still planning to launch an Xbox mobile store in 2024, following the successful closure of its merger with Activision Blizzard. The mobile market is seen as crucial in this deal, as mobile gaming is currently more profitable than consoles. The Xbox mobile store aims to offer native games on mobile devices, rather than relying solely on cloud gaming. Microsoft recognizes the importance of having a strong presence in the mobile market and sees it as a significant opportunity for growth.