Business Strategy News

The Saturation of Brand Collabs: Why Odd-Couple Marketing Is Overwhelming Consumers

Cross-brand collaborations have become a dominant marketing strategy, with companies like Dunkin' and JELL-O launching frequent, often bizarre co-branded products. While these partnerships aim to capture attention in a fragmented market, experts warn that the sheer volume has led to 'collab fatigue,' where many initiatives fail to create genuine value or novelty for consumers.