"Uncovering Ad Tech Failures: The Costly Truth Behind Made-for-Advertising Sites"
TL;DR
Adalytics report exposes the prevalence of low-quality inventory in the ad tech ecosystem, despite claims of MFA prevention by vendors. The report highlights major SSPs and media companies for oversaturating the supply with garbage inventory, pointing to a systemic issue in programmatic advertising. While some companies like The Trade Desk are commended for effectively filtering out MFA, the industry's conflicting incentive structures and lack of ongoing maintenance contribute to the persistence of MFA supply.
Topics:businessadvertising-technology#ad-tech#adalytics#advertising-technology#mfa#programmatic-advertising#ssps
- Adalytics Report Torches Ad Tech For Touting MFA Prevention While Scarfing MFA Supply AdExchanger
- Inside the 'made for advertising' crackdown—and why it isn't working Ad Age
- Brands unknowingly wasting dollars on Made for Advertising sites Search Engine Land
- 'MFA should stand for made-for-arbitrage': An oral history of the murky made-for-advertising crusade Digiday
- New report detects widespread adtech failures as ads from top brands persist on MFA sites The Drum
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