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All articles tagged with #ad tech

Trade Desk slumps 28% on miss as downgrades mount, while peers stand firm
investing17 days ago

Trade Desk slumps 28% on miss as downgrades mount, while peers stand firm

The Trade Desk shares tumbled 28% after Q2 revenue of $715 million missed estimates and its Q3 outlook of at least $650 million fell short of consensus around $805 million, triggering a broad downgrade wave as analysts cite macro pressure on advertisers, execution issues and a shift to cheaper programmatic media; meanwhile AppLovin and Magnite showed relative strength, suggesting the weakness is company-specific rather than a wider ad-tech downturn.

via Yahoo Finance|
#ad-tech#applovin#downgrades
Trade Desk tumbles after Q2 miss and tepid guidance streak
finance18 days ago

Trade Desk tumbles after Q2 miss and tepid guidance streak

The Trade Desk posted Q2 revenue of $715.06 million and adjusted EPS of $0.34, missing Wall Street expectations, and issued weaker Q3 guidance of at least $650 million in revenue and about $160 million EBITDA (vs. consensus near $805 million and $340 million). Shares slid more than 26% after hours following a 6.8% drop in the regular session. Retail chatter on StockTwits remained broadly bullish, with debates over whether the disappointment stemmed from weak guidance or slower growth. CEO Jeff Green said the company will intensify AI, measurement, and decisioning tools to boost future value, and customer retention stayed above 95%.

via Yahoo Finance|
#ad-tech#earnings-miss#finance
EA Turns Games Into Ad Space With Real-Time In-Game Advertising
business2 months ago

EA Turns Games Into Ad Space With Real-Time In-Game Advertising

Electronic Arts launched EA Advertising to let brands insert dynamic, real-time ads and custom content directly into its games, backed by a privacy-safe ad server and a dedicated EA SPORTS Partner Program. The initiative targets EA’s large player base—about 120 million monthly players with billions of matches across Madden NFL and EA SPORTS FC—to create authentic brand moments like stadium signage and branded challenges. EA has existing partnerships with Visa, Lowe’s, Red Bull, Xfinity, Peacock, and Mountain Dew, and frames the move as part of its broader strategy, including its $55 billion privatization deal.

via CNBC|
#ad-tech#brand-partnerships#business
EA Unveils In-Game Ads Platform to Embed Brands in Gameplay
business2 months ago

EA Unveils In-Game Ads Platform to Embed Brands in Gameplay

EA announces EA Advertising, a new platform for dynamic, real-time in-game ads via its Frostbite engine, offering custom game-specific integrations and audience targeting; brands like Visa, Lowe's, Red Bull, Mountain Dew, Xfinity and Peacock are already aboard, as EA says the ads will be integrated to enhance rather than disrupt gameplay, though in-game advertising remains a controversial topic and EA is currently subject to a $55 billion leveraged buyout led by Saudi Arabia’s PIF.

via GamesIndustry.biz|
#ad-tech#brand-partnerships#business
Ad tech’s data train: a sprawling cookie ecosystem fuels AI training
technology5 months ago

Ad tech’s data train: a sprawling cookie ecosystem fuels AI training

The Register exposes a sprawling network of ad-tech vendors whose cookie and non-cookie trackers collect vast user data—IP addresses, device identifiers, location (precise and non-precise), profiles, and browsing activity—often for long durations and sometimes under legitimate-interest justifications. The piece highlights how this data ecosystem, plus storage beyond cookies, could be used to train AI models and influence ad targeting, raising privacy concerns over how much online activity is captured and stored across dozens of vendors.

via theregister.com|
#ad-tech#ai-training#cookies
U.S. v. Google: Court Recommends Settlement in Ad Tech Monopoly Case
law10 months ago

U.S. v. Google: Court Recommends Settlement in Ad Tech Monopoly Case

The U.S. Justice Department and Google concluded a two-week hearing over Google's alleged monopoly in online advertising, with the government proposing a breakup of Google's ad exchange system and Google advocating for less drastic changes. The judge is expected to decide in the coming months, which could significantly impact Google's business practices.

via The New York Times|
#ad-tech#antitrust#court-case
The Future of News Publishing Amid Google's AI Overviews
business10 months ago

The Future of News Publishing Amid Google's AI Overviews

WikiHow CEO Elizabeth Douglas testified in a court case that Google, while contributing to their revenue through ad tools and licensing, is also a major factor in the decline of web traffic due to AI features like AI Overviews, which reduce users clicking through to publisher sites. She expressed concern that breaking up Google's ad business could disrupt her revenue streams, despite the company's monopolistic practices being under legal scrutiny. The case highlights the complex relationship between publishers and Google's dominant ad and search tools amid ongoing antitrust investigations.

via The Verge|
#ad-tech#ai-overviews#antitrust
Google Faces Antitrust Scrutiny Over Ad Tech Monopoly
business11 months ago

Google Faces Antitrust Scrutiny Over Ad Tech Monopoly

The US Department of Justice is arguing that Google has maintained an illegal monopoly in ad tech markets and is seeking remedies including breaking up its ad exchange and open sourcing its auction logic to restore competition, while Google defends its practices and proposes behavioral fixes. The case highlights Google's significant control over online advertising infrastructure, which funds much of the internet, and the potential impact of a breakup on publishers and the digital ad industry.

via The Verge|
#ad-tech#antitrust#business