Court Denies AppLovin’s TRO Against Unity, Sparking 5% Stock Drop
A San Francisco court denied AppLovin’s request for a temporary restraining order against Unity’s Ad Quality SDK, causing AppLovin shares to fall 5% in premarket trading. The ruling does not resolve the underlying dispute, which proceeds to private arbitration, but it allows Unity to continue collecting data from AppLovin’s MAX platform. While AppLovin alleges Unity is misusing data to train competing models, Unity argues its tool is a standard, publisher-authorized feature. The legal battle coincides with a significant decline in AppLovin’s stock price, which has fallen 58% year-to-date despite strong revenue growth, creating a sharp divergence between the company’s operational performance and its market valuation.
