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Ad Tech

All articles tagged with #ad tech

business25 days ago•2 min saved

EA Turns Games Into Ad Space With Real-Time In-Game Advertising

Electronic Arts launched EA Advertising to let brands insert dynamic, real-time ads and custom content directly into its games, backed by a privacy-safe ad server and a dedicated EA SPORTS Partner Program. The initiative targets EA’s large player base—about 120 million monthly players with billions of matches across Madden NFL and EA SPORTS FC—to create authentic brand moments like stadium signage and branded challenges. EA has existing partnerships with Visa, Lowe’s, Red Bull, Xfinity, Peacock, and Mountain Dew, and frames the move as part of its broader strategy, including its $55 billion privatization deal.

via CNBC|

#ad-tech #brand-partnerships #business

business26 days ago•4 min saved

EA Unveils In-Game Ads Platform to Embed Brands in Gameplay

EA announces EA Advertising, a new platform for dynamic, real-time in-game ads via its Frostbite engine, offering custom game-specific integrations and audience targeting; brands like Visa, Lowe's, Red Bull, Mountain Dew, Xfinity and Peacock are already aboard, as EA says the ads will be integrated to enhance rather than disrupt gameplay, though in-game advertising remains a controversial topic and EA is currently subject to a $55 billion leveraged buyout led by Saudi Arabia’s PIF.

via GamesIndustry.biz|

#ad-tech #brand-partnerships #business

technology3 months ago•26 min saved

Ad tech’s data train: a sprawling cookie ecosystem fuels AI training

The Register exposes a sprawling network of ad-tech vendors whose cookie and non-cookie trackers collect vast user data—IP addresses, device identifiers, location (precise and non-precise), profiles, and browsing activity—often for long durations and sometimes under legitimate-interest justifications. The piece highlights how this data ecosystem, plus storage beyond cookies, could be used to train AI models and influence ad targeting, raising privacy concerns over how much online activity is captured and stored across dozens of vendors.

via theregister.com|

#ad-tech #ai-training #cookies

technology9 months ago•1 min saved

Judge Prefers Settlement in Google Ad Tech Monopoly Case

Judge Leonie Brinkema, who ruled that Google illegally monopolized the ad tech market, is now faced with the complex task of determining how to restore competition, amid indications that a settlement may be preferable but unlikely at this stage.

via The Verge|

#ad-tech #antitrust #court-case

business9 months ago•2 min saved

AppLovin Shares Drop Amid SEC Data-Collection Investigation

AppLovin's stock plummeted after Bloomberg reported that the SEC is investigating its data collection practices, particularly regarding potential violations of service agreements to increase targeted advertising, amid whistleblower and short seller reports.

via Sherwood News|

#ad-tech #applovin #bloomberg-report

law9 months ago•5 min saved

U.S. v. Google: Court Recommends Settlement in Ad Tech Monopoly Case

The U.S. Justice Department and Google concluded a two-week hearing over Google's alleged monopoly in online advertising, with the government proposing a breakup of Google's ad exchange system and Google advocating for less drastic changes. The judge is expected to decide in the coming months, which could significantly impact Google's business practices.

via The New York Times|

#ad-tech #antitrust #court-case

technology9 months ago•1 min saved

Google Faces Legal Challenges Over Ad Tech Practices

Google is fighting a legal effort to break up its ad tech monopoly, with witnesses describing the process as extremely complex and comparing it to going to Mars, while the court remains uncertain about the outcome.

via The Verge|

#ad-tech #antitrust #breakup

business9 months ago•4 min saved

The Future of News Publishing Amid Google's AI Overviews

WikiHow CEO Elizabeth Douglas testified in a court case that Google, while contributing to their revenue through ad tools and licensing, is also a major factor in the decline of web traffic due to AI features like AI Overviews, which reduce users clicking through to publisher sites. She expressed concern that breaking up Google's ad business could disrupt her revenue streams, despite the company's monopolistic practices being under legal scrutiny. The case highlights the complex relationship between publishers and Google's dominant ad and search tools amid ongoing antitrust investigations.

via The Verge|

#ad-tech #ai-overviews #antitrust

business9 months ago•1 min saved

Legal Challenges Threaten Google's $3.1 Trillion Business

The article discusses a court case where the judge questions whether Google can be trusted to act in good faith regarding antitrust issues, especially in the ad tech market, and considers whether breaking up the company might be necessary to prevent monopolistic practices.

via The Verge|

#ad-tech #antitrust #business

business9 months ago•5 min saved

Google Faces Antitrust Scrutiny Over Ad Tech Monopoly

The US Department of Justice is arguing that Google has maintained an illegal monopoly in ad tech markets and is seeking remedies including breaking up its ad exchange and open sourcing its auction logic to restore competition, while Google defends its practices and proposes behavioral fixes. The case highlights Google's significant control over online advertising infrastructure, which funds much of the internet, and the potential impact of a breakup on publishers and the digital ad industry.

via The Verge|

#ad-tech #antitrust #business

business9 months ago•6 min saved

Google Battles Antitrust Challenges Over Digital Advertising

Google faces a second major antitrust trial over its advertising technology monopoly, with the U.S. government seeking to force the company to sell parts of its ad tech infrastructure, potentially disrupting its $3.1 trillion business. The case could set a precedent for regulating tech giants and their dominance in digital markets.

via The New York Times|

#ad-tech #antitrust #business

technology9 months ago•3 min saved

US Government Reassesses Google Breakup Amid Market Concerns

The US government is attempting to break up Google in a new antitrust trial focusing on its advertising technology markets, with a judge considering whether to order Google to sell its AdX exchange and open source its auction logic, as part of efforts to restore competition in digital advertising.

via The Verge|

#ad-tech #antitrust #breakup

business10 months ago•1 min saved

EU fines Google $3.5 billion for ad tech antitrust violations

The European Commission fined Google €2.95 billion ($3.5 billion) for abusing its dominant position in advertising technology, ordering the company to submit a plan within 60 days to address its alleged anticompetitive practices, with potential remedies including divestiture of parts of its ad tech business.

via The Verge|

#ad-tech #antitrust #business

business11 months ago•2 min saved

Trade Desk Stock Drops 38% Amid Earnings and Rising Competition

Trade Desk's stock plummeted 38% after reporting in-line earnings and guidance, amid concerns over slowing revenue growth, leadership changes, and macroeconomic factors impacting the ad-tech industry, despite solid quarterly revenue and earnings.

via Barron's|

#ad-tech #business #earnings

business11 months ago•3 min saved

Netflix Boosts Revenue and Invests in AI Amid Mixed Market Reactions

Netflix is expanding its advertising efforts by launching its own ad network, increasing ad-supported subscriptions, and introducing interactive ads and live events to boost revenue, while also exploring AI to enhance content creation and visual effects, signaling a strategic shift towards monetization and technological innovation.

via Gizmodo|

#ad-tech #ads #ai