All articles tagged with #programmatic advertising
Meta is quietly exploring an expansion into connected TV ads by talking to SSPs, ad servers, and TV manufacturers to access third-party CTV inventory and apply its targeting and optimization tools to living-room screens, potentially turning CTV into a performance-driven extension of FAN; no concrete product or timeline has been announced as plans remain exploratory and fluid.
Adalytics report exposes the prevalence of low-quality inventory in the ad tech ecosystem, despite claims of MFA prevention by vendors. The report highlights major SSPs and media companies for oversaturating the supply with garbage inventory, pointing to a systemic issue in programmatic advertising. While some companies like The Trade Desk are commended for effectively filtering out MFA, the industry's conflicting incentive structures and lack of ongoing maintenance contribute to the persistence of MFA supply.