The Power and Hypocrisy of Boycotts in the Advertising Industry.
TL;DR Summary
After the Bud Light corn syrup debacle, AB InBev's advertising campaign for Michelob Ultra won big at the Ad-Biz Oscars, taking home the top prize for best integrated campaign. The campaign featured a series of ads promoting the beer's low calorie count and healthy lifestyle appeal.
- After Bud Light Debacle, AB InBev Takes a Bow at Ad-Biz Oscars The Wall Street Journal
- Why Some Boycotts Work—And Others Fizzle The Atlantic
- Anheuser-Busch Exec Makes Stunning Bud Light Admission OutKick
- Opinion | Sure, the Bud Light boycott is hypocritical, but it's also fair game The Washington Post
- Editorial: Love is love — and beer is just beer St. Louis Post-Dispatch
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