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"Alfa Romeo's Name Change Saga: Navigating Tensions with Italy"

1 min read
Source: Reuters
"Alfa Romeo's Name Change Saga: Navigating Tensions with Italy"
Photo: Reuters
TL;DR

Stellantis-owned Alfa Romeo has decided to change the name of its new electric car model "Milano" to "Junior" in order to ease tensions with the Italian government, which criticized the use of an Italian-sounding name for a vehicle manufactured in Poland. The decision comes after the Italian Industry Minister raised concerns about the name violating a law targeting "Italian sounding" products that falsely claim to be Italian.

Topics:businessautomotive#alfa-romeo#automotive#italy#junior#milano#stellantis
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  1. Alfa Romeo changes name of new 'Milano' model to ease tensions with Italy  Reuters
  2. Alfa Romeo Renames SUV Model to Defuse Tension With Italy  Bloomberg
  3. Italian government pressure forces Alfa Romeo to change the name of its EV  TheStreet
  4. Alfa Romeo's Website Crashed After 'Milano' Name Dispute  Motor1
  5. Stylish Alfa Romeo Junior SUV Is the Brand's First EV  Car and Driver

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