Elon Musk's Take on Ford's EV Strategy and Stock Performance

1 min read
Source: Electrek.co
Elon Musk's Take on Ford's EV Strategy and Stock Performance
Photo: Electrek.co
TL;DR Summary

Elon Musk praised Ford's EV strategy, calling it "smart" despite the automaker reporting significant losses from its electric vehicles. Ford's EV business is currently generating 40% negative margins, while Tesla is selling its vehicles at a 15-25% gross margin and ~10% net operating margin. Ford's electric F-150 (Lightning) has high demand, but the automaker still needs to increase its EV production volumes to break even on its EV business. The next-generation electric pickup truck could be the "make or break" moment for Ford in the EV transition.

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