Stellantis CEO Urges Affordable and Profitable EVs for Future Success

Stellantis CEO Carlos Tavares emphasized the need for electric vehicles (EVs) to be both affordable and profitable, warning that automakers who fail to achieve this will face trouble in the near future. Tavares highlighted the importance of reducing costs to attract middle-class consumers and mentioned the upcoming Citroen e-C3, priced at around $25,000, as an example of an affordable European EV. Stellantis reported that its electrified vehicles are already profitable, with margins approaching those of internal combustion engine (ICE) vehicles. The company aims to compete with Tesla in the European EV market and plans to launch several new electric models under its Dare Forward 2030 plan.