Louis Vuitton wins logo case in China as online backlash grows

1 min read
Source: Creative Bloq
Louis Vuitton wins logo case in China as online backlash grows
Photo: Creative Bloq
TL;DR

A Jiangsu court ordered Molly Tea to pay about 10.3 million yuan (roughly $1.5 million) in damages and publish a corrective statement after finding its four-petal mark infringed Louis Vuitton’s iconic monogram. The ruling sparked online debate in China, with some critics arguing LV’s claim overreaches or noting precursors to the design, while others defend the luxury house’s rights. Molly Tea had sought trademarks for its own name, but the court ruled against it for the logo design, highlighting tensions around branding and trademark protection in China.

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