Branding News

The latest branding stories, summarized by AI

Louis Vuitton wins logo case in China as online backlash grows

A Jiangsu court ordered Molly Tea to pay about 10.3 million yuan (roughly $1.5 million) in damages and publish a corrective statement after finding its four-petal mark infringed Louis Vuitton’s iconic monogram. The ruling sparked online debate in China, with some critics arguing LV’s claim overreaches or noting precursors to the design, while others defend the luxury house’s rights. Molly Tea had sought trademarks for its own name, but the court ruled against it for the logo design, highlighting tensions around branding and trademark protection in China.

4 days ago•Source: Creative Bloq

branding

85.88 min•7 days ago

Brand banter rises as Sony shifts PS discs to digital-only

The article surveys how brands responded to Sony's announcement that PS games will no longer ship on discs from January 2028, illustrating a spectrum from satire to serious defense: Nintendo teased humor on X, KFC Spain delivered a well-timed, audience-aware parody, and Domino’s offered a digital-pizza joke. Others like ProtonVPN and Malwarebytes proposed quirky stunts, while retailers such as GameFly defended physical media and brands like Iam8bit and Delorean joined the conversation. Overall, the responses show brands leveraging gamer culture to shape the narrative around the shift to digital-only gaming.

via Creative Bloq