Fisker Shifts Gears with Hybrid Direct and Dealership Sales Strategy to Accelerate EV Growth
TL;DR
Fisker, an electric vehicle startup, is shifting away from its direct-to-consumer sales strategy to partner with traditional dealerships in the U.S. The move comes as the company faced challenges with the direct model, including high costs and delays in delivering cars to customers. Fisker's CEO, Henrik Fisker, aims to secure agreements with at least 50 dealers within the year to improve the distribution of their EVs.
Topics:businessbusiness-and-finance##business-and-finance#dealerships#directsalesmodel#electricvehicles#evindustry#fisker
- EV Startup Fisker Ditches Tesla-Style Direct Sales Model - WSJ The Wall Street Journal
- Fisker’s Surprise Dealership Decision. EV Makers Are Morphing Into Something Familiar. Barron's
- Fisker pivots to hybrid strategy of direct sales plus dealer partners offering 'no haggle pricing' Electrek
- Fisker adds dealerships to direct sales model to boost EV sales Autoblog
- Fisker introduces dealership model as it abandons direct sales, in an effort to boost deliveries, test-drive network MarketWatch
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