
Ferrari’s Ive-designed Luce defies online ridicule with booming sales
Ferrari's first EV, the Luce, designed with Jony Ive, faced online ridicule yet is on track to meet its 2026 target of 500 units (out of 2,500 by 2030) with strong orders and a raised full-year forecast; Q2 revenue reached 1.94 billion euros, and the company remains focused on attracting wealthy buyers in China and Silicon Valley, even as U.S. EV sales soften.













