BMW's Electric Vehicle Strategy: Optimistic Outlook and Profitability Concerns.

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Source: Barron's
BMW's Electric Vehicle Strategy: Optimistic Outlook and Profitability Concerns.
Photo: Barron's
TL;DR Summary

BMW plans to expand sales of electric vehicles and expects 15% of total sales to come from battery-electric vehicles. However, the crucial question remains whether they can do it profitably, as all large global automakers are chasing after EV leader Tesla. BMW provided investors with some operating and financial guidance for 2023.

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