Customer Boycotts Target's Locked Beauty Section Over Inconvenience.

A TikTok video by @rollingstonerlbc criticizing Target's anti-theft measures, which require employee assistance to access certain products, has gone viral. The video has garnered over 2.4 million views and sparked a debate among viewers, with many agreeing that such measures would discourage them from making purchases. Target has implemented anti-theft measures such as locking up products in glass cases and using anti-theft carts, with personal hygiene products and everyday items like deodorant, razors, and hair products being the most commonly locked items. The National Retail Federation has reported that organized retail crime is the main problem, rather than individual shoplifters.