Google Wins Spirit Airlines Data Auction to Train AI
TL;DR
Google won a bankruptcy auction to acquire Spirit Airlines’ enterprise data—about 100 million emails and 500 million Microsoft Teams chats plus related documents—for roughly $10 million. The data will be deidentified before transfer and used to train its AI models, with no passenger profiles or personal data included; federal judge approval is required. If the deal falls through, the next highest bidder was Mercor at $7.5 million.
- Google pays $10M for Spirit Airlines emails, chats, documents Axios
- Google to buy Spirit Airlines business data for $10 million Reuters
- Google Aims to Boost AI With Purchase of Spirit Airlines Data Bloomberg Law News
- Google Outbids Mercor for Spirit Airlines’ Corporate Data The Information
- Spirit Airlines Is Dead, but Its Data Will Haunt Google’s Servers for Generations to Come Gizmodo
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