Google's Real Estate Listings Experiment Causes Zillow Stock Drop

1 min read
Source: GeekWire
Google's Real Estate Listings Experiment Causes Zillow Stock Drop
Photo: GeekWire
TL;DR

Google is testing a new feature that displays home listings directly in search results through a partnership with HouseCanary, which has caused Zillow's shares to drop over 8%. While some analysts see this as a long-term risk for real estate portals, others believe the immediate impact will be limited, and Google may see this as an opportunity to generate more revenue.

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