Kellogg Company Rebrands and Splits into Two Independent Entities.
TL;DR
Kellogg Co. has renamed its global snacking business as Kellanova, combining "Kell" from Kellogg with "anova," which incorporates the Latin word "nova," meaning new. The name reflects the company's past and future, according to Kellogg.
- Kellogg's Snack Company Gets New Latin-Inspired Name, Kellanova The Wall Street Journal
- Kellogg Company announces split into two independent companies WWMT-TV
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