Meta sells Giphy at a loss to comply with UK regulator order

1 min read
Source: Reuters
Meta sells Giphy at a loss to comply with UK regulator order
Photo: Reuters
TL;DR

Shutterstock is set to acquire animated-images platform Giphy from Meta Platforms for $53 million in cash, following an order from the UK competition regulator to divest the company. Meta had bought Giphy for $400 million in 2020, but the deal was challenged by the Competition and Markets Authority. Giphy's content, which includes GIFs and web-based stickers, is used on platforms such as Facebook, Instagram, TikTok and Microsoft Teams, and garners 15 billion daily impressions. The deal will allow access to about 1.7 billion daily users, according to Shutterstock.

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